Jardin de las Américas
This campaign is based on a fictional lecture series with the purpose to help expand the concept of what it means to be Latinx. In the US, Latin American culture is often portrayed as a monolithic group when in fact it is a diverse mix of cultures, languages, and beliefs. This exploration was done through pinpointing very unique cultures that currently exist due to the acts of colonialism. This is only a small exploration of the diversity that exist in Latin America, but it begins to open the door to discuss the nuances of what it means to be Latinx.
Year
2014
Role
Designer
Purpose
Student Degree Project