Equis Youtube research report

The report set out to study video content on youtube about how latinx audiences may end up in certain right wing echo chambers. The intention was to better understand the “rabbit holes” that lead the audience deeper into the echo chamber. This research allowed other non-profits and content creators to better target audiences in order to counter these harmful media effects.

Year

2022

Role

Content Strategy & Design

Client

Equis Labs

Edwing Mendez // Copyright 2020
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